BEIJING STREETWEAR BRAND SOULGOODS' ICONIC TIGER GRAPHIC TAKES OVER THE JACK PURCELL. Hailing from Beijing, SOULGOODS aspires to share a slice of local culture with the world through their running concept of "From Beijing To The World." The heart of the brand is its iconic tiger logo, which represents the traditional Chinese cultural significance of "transmitting positive energy" to drive off evil spirits and invite good luck in. In the first ever collaboration with Converse, SOULGOODS uses their iconic "soul tiger" head logo to take over the classic Jack Purcell. The soles of the shoes read out "From Beijing" on the right shoe, and "To The World" on the left shoe. The gray Jack Purcell features a contrasting toe-cap with the signature Jack Purcell smile adds a special touch to the bold design. Every style has a meaning, every product has a story. "This collaboration is a representation of the bustling Beijing youth, and is a step closer to bringing Beijing to the World."