CONVERSE x pgLang. Founded in 2020 by Kendrick Lamar and Dave Free, pgLang has a mission to tell stories that transcend language and connect shared experiences. In their first collaboration with Converse, they blend a classic legacy with creative discovery—honoring the timeless elements that make the Chuck 70 iconic while infusing subtle details that reward curiosity. The minimalist white design is accented with OG Converse colors and embedded with unique graphics and touches that reveal themselves on a closer look. pgLang for Converse: classic style for the curious mind.